No one was surprised by the information that cosmetics manufacturers tend to exaggerate (to put it mildly) the dignity of their products, but because of the endless advertising and a successful marketing strategy, many of us still naively believe the stories about the miraculous effect of varying makeup. So we decided to debunk the most common myths and warn you against wasting the means that will justify your expectations.

The regulatory framework of standards of cosmetic products actually undeveloped

For example, the standards of cosmetic products differ from standard medication (we all know that these standards are not always observed) .  Companies producing cosmetics can do all sorts of loud statements about the properties of the product, but these claims are unsubstantiated .  Carefully choosing his words, and using vague language in advertising, cosmetic companies have also successfully avoid sanctions .  Moreover, the so-called "research", which is often referred to cosmetics manufacturers to prove the effectiveness of their products, are not backed by scientific evidence .  In short, cosmetic companies have a very, very compelling incentive for the lies and deceit of customers - a lot of money, which rotate in this area - and very little incentive for honesty - an undeveloped legal framework .  This means that statements like "the color is maintained for the whole day! "(If it does not move, do not talk and do not have one) or" hypoallergenic means "not to be trusted .

The only effective remedy against aging - sunscreen

If you want to slow the aging process of the skin Aging Skin: The three most common problems and their solutions Daily use of sunscreen and how you can spend less time in the sun, instead of using expensive useless "anti-aging" serums and night creams. An effective sunscreen Sunscreen is not just for the beach   We must protect from both UVA and UVB radiation on. Sunscreen that protects against UVA rays that cause skin cancer Skin cancer - a full recovery possible   and the formation of wrinkles should contain as active ingredient, or titanium dioxide, zinc oxide or avobenzone (also known as Parsol 1789 (Parsol 1789) or butyl methoxydibenzoylmethane). You will be surprised to know that this is not an essential component in most of sunscreen - that check cream that you use. If it does not contain avobenzone, buy a new one, which corrected this oversight.

"Natural" means does not make it safer or more effective

Again, the use of the term "natural" is not regulated by law. Many "natural" cosmetic ingredients can seriously harm the health or even have life-threatening complications. Here are some "natural" ingredients of cosmetics, causing irritation to the skin: peppermint, citrus and lavender oil and witch hazel. This does not mean that all natural ingredients harmful to the skin - it's not. Moreover, along with hazardous chemical ingredients, there are useful chemical components.

Cosmetics can not protect your skin from the harmful effects of environmental pollution

Contained in the atmosphere of polluting substances easily penetrate into the body, regardless of what you put on the skin.

Expensive cosmetics are no better than cheaper counterparts

Often the same cosmetic company produces and cheap and expensive means of a virtually identical formula, but under different brands.

Optionally, use cosmetics the same brand or the same line

The range of each brand and each has a line of cosmetics means harmful to the skin, and the view that the maximum use of the results provides a brand or line - a perfect myth. Loyalty to the brand loses all meaning if we recall that the majority of well-known brands owned by several major manufacturers of cosmetics: Estee Lauder, L'Oreal, Proctor & Gamble, Johnson & Johnson.

Do not pay attention to the recommendations of cosmetic sales consultants

Sales consultants - the same advertising agents, only better prepared but much more intrusive. It is only natural that they confidently touted a product that sells, - it depends on their salary!

Anti-cellulite creams and other tools completely ineffective

Anyway. The point: the claim that the anti-cellulite creams dissolve the fat - lies. It is physically impossible. If this were true, we all have for a long time would be flawless figure, is not it?

  Cosmetic as food has a shelf life. But to cosmetics retained its properties and effectiveness, it must be stored in accordance with certain rules. Here are some tips on how to store cosmetics, so they have not deteriorated to the expiration date.

Would you eat yogurt shelf life which ended two months ago? Of course not. Why put on face makeup, shelf life is coming to an end? Makeup necessary to use within a certain time after you open it. The problem is that we do not remember the exact date when we opened the tube with scrub, or when I first used the expensive cream luxury, which use only in special cases. Regarding toothpaste Toothpastes - how to choose?   or shower gel, these funds we update regularly, so with them is no problem, but what to do with mascara or lacquer with sparkles? To ensure that cosmetic products can still be used without risk to health, there are a few tips.

The packaging of cosmetics, we can see the logo, representing the open jar, next to which a small number are printed and the letter M. This figure shows how many months you can use this tool after you open the package. For example, 12M means that once you have opened the jar and its contents must be used within 12 months.

What to look for when storing cosmetics

• If a cosmetic has changed color, or has acquired a suspicious smell, throw it away. Likewise, if you notice a change in the structure no longer use this tool.
• If you took with cosmetics on a long hike in the mountains or on a trip to tropical countries, in general, if the cosmetics traveled to extreme conditions, do not use it anymore after his return.
• If face powder crumble - it's a sign that it's time to throw away.
    What packaging is preferable to choose cosmetics
• Choose funds in tubes, bottles or dispensers. It does not allow you to get into their fingers and bring the dirt, because we do not always wash our hands before that. In addition, whenever we open jar, with the air in cosmetics fall bacteria. Therefore it is very important after each use, close the jars, tubes and bottles.
• Do not store the makeup in the window. Direct sunlight are aggressive, and can ruin your cosmetics.
• Means for skin care are afraid of heat, but the humidity in the bathroom can also be fatal to them, as in a humid environment apply fungi and bacteria.

What you should know about keeping cosmetic products

• Funds for water-based (cream, lotion) - this is the most sensitive products, so they should be treated with extreme caution.
• Cosmetics containing alcohol (hair sprays, nail polish, deodorants) less susceptible to contamination, as well as solid products (crayons, lipstick).
  
    Lipsticks need to throw away when they become thick and sticky. Do not think that to rectify the situation by adding a few drops of paint solvent, it is useless.
• Makeup should be stored in a cool, dry place, away from light. The funds used by infrequent, can be stored in the refrigerator.

Shelf life of the most common tools

Shelf life of cosmetics depends on each specific product, but we must not forget that the shelf life is limited by any means, so it should be checked periodically.

• Mascara: a problem with the ink is usually in our beautician there are two or three kinds of ink. Beauticians strongly recommend using an open tube of mascara for no longer than three months. Our eyes are very sensitive and should not risk their health.
    Body Milk and cream: this means that are stored for a long time: 12 and 10 months respectively.
• Lipstick: the shelf life of the lipstick is quite large, about a year. But for best results, keep the lipstick away from heat sources.
• Lipsticks: they are usually kept for a year, but you will easily understand that they no longer are suitable if become thick and viscous.
• Sunscreens: in spite of the fact that the packaging was not a pretty long shelf life (12 months or more), you must throw away the bottle after you returned from vacation. Exposure to heat (sun, hot sand) destroys the protective properties of these tools, and UV filters do not perform their functions.
• Perfume: as any products containing alcohol, they are stored for a long time. But here you need to trust your instincts: if you smell or color change, it is time to get rid of the bottle.