No one was surprised by the information that cosmetics manufacturers tend to exaggerate (to put it mildly) the dignity of their products, but because of the endless advertising and a successful marketing strategy, many of us still naively believe the stories about the miraculous effect of varying makeup. So we decided to debunk the most common myths and warn you against wasting the means that will justify your expectations.
The regulatory framework of standards of cosmetic products actually undeveloped
For example, the standards of cosmetic products differ from standard medication (we all know that these standards are not always observed)
. Companies producing cosmetics can do all sorts of loud statements about the properties of the product, but these claims are unsubstantiated
. Carefully choosing his words, and using vague language in advertising, cosmetic companies have also successfully avoid sanctions
. Moreover, the so-called "research", which is often referred to cosmetics manufacturers to prove the effectiveness of their products, are not backed by scientific evidence
. In short, cosmetic companies have a very, very compelling incentive for the lies and deceit of customers - a lot of money, which rotate in this area - and very little incentive for honesty - an undeveloped legal framework
. This means that statements like "the color is maintained for the whole day! "(If it does not move, do not talk and do not have one) or" hypoallergenic means "not to be trusted
The only effective remedy against aging - sunscreen
If you want to slow the aging process of the skin
Aging Skin: The three most common problems and their solutions
Daily use of sunscreen and how you can spend less time in the sun, instead of using expensive useless "anti-aging" serums and night creams. An effective sunscreen
Sunscreen is not just for the beach
We must protect from both UVA and UVB radiation on. Sunscreen that protects against UVA rays that cause skin cancer
Skin cancer - a full recovery possible
and the formation of wrinkles should contain as active ingredient, or titanium dioxide, zinc oxide or avobenzone (also known as Parsol 1789 (Parsol 1789) or butyl methoxydibenzoylmethane). You will be surprised to know that this is not an essential component in most of sunscreen - that check cream that you use. If it does not contain avobenzone, buy a new one, which corrected this oversight.
"Natural" means does not make it safer or more effective
Again, the use of the term "natural" is not regulated by law. Many "natural" cosmetic ingredients can seriously harm the health or even have life-threatening complications. Here are some "natural" ingredients of cosmetics, causing irritation to the skin: peppermint, citrus and lavender oil and witch hazel. This does not mean that all natural ingredients harmful to the skin - it's not. Moreover, along with hazardous chemical ingredients, there are useful chemical components.
Cosmetics can not protect your skin from the harmful effects of environmental pollution
Contained in the atmosphere of polluting substances easily penetrate into the body, regardless of what you put on the skin.
Expensive cosmetics are no better than cheaper counterparts
Often the same cosmetic company produces and cheap and expensive means of a virtually identical formula, but under different brands.
Optionally, use cosmetics the same brand or the same line
The range of each brand and each has a line of cosmetics means harmful to the skin, and the view that the maximum use of the results provides a brand or line - a perfect myth. Loyalty to the brand loses all meaning if we recall that the majority of well-known brands owned by several major manufacturers of cosmetics: Estee Lauder, L'Oreal, Proctor & Gamble, Johnson & Johnson.
Do not pay attention to the recommendations of cosmetic sales consultants
Sales consultants - the same advertising agents, only better prepared but much more intrusive. It is only natural that they confidently touted a product that sells, - it depends on their salary!
Anti-cellulite creams and other tools completely ineffective
Anyway. The point: the claim that the anti-cellulite creams dissolve the fat - lies. It is physically impossible. If this were true, we all have for a long time would be flawless figure, is not it?